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Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More

Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and...

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Best of the Web Launches ProListing Ahead of 19th Birthday Celebration

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make...

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13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can...

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SEO Into 2014: The Irreversible Changes in Google's Products

Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic,...

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SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new...

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Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives –...

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'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile...

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses...

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Seasonal Link Building in 6 Steps

Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on...

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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why...

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3 Essentials for Great Mobile SEO

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and...

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Bring Your Paid, Owned, Earned Media Together at SES Chicago 2013

SES Chicago 2013 is just a week away. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info...

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SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+,...

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6 Ways to Accelerate Your Local SEO Success in 2014

Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and...

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A New Direction for SEO in 2014: The Secure Search Manifesto

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO...

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How to Plan Effectively for Content Marketing in 2014

A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when...

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Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...

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Learn With Google at ClickZ Live New York 2014

ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search,...

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SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips &...

The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and...

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How to Win in Organic Search: Tips from Google, Bing and Brands

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry...

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